Gone are the days of simply hiring and retaining employees. With today’s high turnover rates, greater competition for top performers, and increased understanding of what makes top performers tick, the model of the employee life cycle has become essential to any human resources strategy. Brokers selling employee benefits are meanwhile facing changes of their own. Any broker or agency seeking to do more than merely tread water needs an edge to overcome an evolving business model, narrowing paths of compensation, and demands from HR for a consultative partner.

The savvy broker looking for an edge today understands what HR needs and the value of an HR technology partner whose HCM and benefits administration platform scales to meet the expanding employee life cycle. In the new employee life cycle, maximum interaction between employee and employer is essential for reaching the highest level of productivity and engagement.

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